As you know we are in a cost-of-living crisis and recession! Often the first thing a business will cut is their advertising spend.  Why?  Trying to reduce their overheads, wanting to pull back on any not essential cost and generally tightening their belts.  These are some of the reasons I have heard while calling local businesses.

At Thinklocal, we understand that its natural, it’s normal but does it make sense?  You are becoming less visible to your potential customers, who will, in turn, help you through the recession/cost-of-living crisis.   You will become more isolated and won’t be found, therefore enabling your competitors to take your clients.

What can you do?

We are not simply saying advertise with us (but that would be fantastic as we reach 12,500 homes in the local area each month) but do have a plan and budget that can see you through this unpredictable time.  Check out what you are doing online, ensure your google account is up to date, keep your website current and manage your emails.  And as not everyone is on social media or even use digital devices, ensure your offline presence is good – obviously that is where we can help you!   Choose your advertising wisely and you will get a return on your investment, it’s a minefield to be honest with Magazines, Newspapers, Radio, Social Media, Google Ads and so many more platforms.

Here are some good reasons to keep advertising at the moment:

1. To keep your business name in the mind of potential customers.
2. Have that constant drip feed to remind your clients you are still in business.
3. Help grow your business when we all reach the other side.
4. Push ahead of your competitors while you have the time.
5. People are still spending money so why not with you – be seen!

From our point of view and with our Thinklocal hats on we can say that our monthly magazine works well for the vast majority of our customers.

This recession and cost-of-living crisis won’t be around for ever and you want to be trading where we all come out the other side. If you keep the consistency of advertising during this time you can be sure it will pay off in the long run.

So, what are you waiting for – contact us today and we can start to help you with promoting your business during 2023 to residents of St Neots, the largest town in Cambridgeshire!